This year the number of job seekers filing for unemployment keeps setting records. These are exciting times to be a job seeker. You have to go back to 1969 to find the last time so few people filed for unemployment claims.

Now, if you are under-employed or over-50, you might be thinking, Todd, you are full of it! Yes, unfortunately there is definitely ageism out there. However, it can be beat and I am here to help you do it.

You see employers hire the person who demonstrates the best Return on Investment (ROI) for a given opening. The key for over-50 job seekers and under-employed job seekers is to be able to quantify how you can deliver a greater return on investment.

It's just like a stock on the NASDAQ. Just because one stock sells for $10 and another sells for $100 doesn't mean the $10 stock is a better buy. The best stock to buy is the one that will deliver the greatest ROI.

The same applies to job seekers. So, sure, due to your experience, you may command a salary that is $25,000 more than someone coming out of college. However, if you can show how you will deliver results far in excess of that difference you will get the job!

Want to learn how to beat ageism and get the job? Check out my course The PERFECT Job Search.

The Perfect Job Search Professional Edition